We live in an ever-increasingly, tech-savvy world. The fitness industry is no exception, and everyone is attempting to capitalize. Even though we know that the best results are found when people have access to gyms and carve that time out for themselves, modern lives change rapidly. Events can instantly morph the market. And at-home options for fitness are everywhere. How do you compete?
If you are like many small gym owners, you might be looking to add technology to your gym, health club, fitness boot camp or fitness center in the form of a branded app , heart rate system , group fitness activity tracker, team training or workout scheduler. Here are five things to consider:
1) Cost per Member
Gyms, boot camps and health clubs are not known for having exceptionally high-profit margins. In fact, most of us are looking for ways to bring in additional sources of revenue with things like training, group fitness, and supplements. We are not looking to greatly increase our cost of doing business. If you are considering adding an app or heart rate monitoring tech to your business, consider what your monthly cost per member will be, what your initial financial investment will be, and how much the equipment will cost.
How much of that cost are you able to pass on to your member without losing your ability to compete in your market? Cost matters. By adding technology to your gym, Boot Camp, or health club, you will offer something that sets you apart from your competitors but will not likely offset huge increases in your monthly membership fees. Where is the line where technology benefits your members AND your bottom line?
With notable exceptions, often, fitness people are not huge techies. We have gotten by for decades with notebooks and monitoring our stats manually. It is a challenge to shift gears and play to an ever-evolving group of technophiles. What excites them? What do they need to know about your business to get them through your doors?
It is not enough to bring in a new tool and install it. Staff needs to be educated and trained. Salespeople need to know the features and benefits. A tool is only as good as its instructions. How will you incorporate your new tech into your business philosophy? How will you get your staff to do the same?
5) Becoming a HYBRID FITNESS SOLUTION
It is not out of your reach to become a hybrid fitness solution. By adding not only heart rate technology but a branded app to your location, you will able to reach your members anywhere, keeping them tethered to you through community, leaderboards, milestones, challenges, and more.
JAM Heart Rate Monitoring System can do all these things for you at the most competitive pricing available in the market. By providing a heart rate system that can handle but is not limited to group fitness, heart rate monitors that allow you, as the club owner, to make more per member without pricing your members out of the service, and by giving you a branded app to follow your members outside of your four walls, JAM Heart Rate Monitoring makes your business stand out and compete with the larger chains.
In addition to incredible technology at reasonable prices, We also teach and train you to sell, market, and implement the system, giving you best practices and ways to become a true hybrid fitness solution.
If you are thinking about adding heart rate technology or an app to your gym, bootcamp or health club, call us @ 1-(770)862-9943. 15 minutes on the phone, and we guarantee that you will walk away with ideas you can use.